This list contains credible literary agencies of India. We don’t want to point our readers to dubious agencies so we keep the agencies about whom we have questions out of this list. New agencies do pop up every once in a while so if you know of any new agencies we should add, please drop us a line at: info@himalayanwritingretreat.com .
In part one we explained what a literary agent does. In this part, we talk about who are the best literary agents in India. In part three we cover how to select good agent(s) and sign one up.
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Know the literary agents in India
For this list of the best Literary Agents in India, we’ve gone beyond just checking their websites and compiling all the information. Instead we reached out to every single one and interviewed almost all of them. We also spoke to quite a few authors about their experiences working with Literary agents in India. That way we got first-hand insight and understanding about who they are and what they do.
The outcome of these interviews was a renewed respect for the agent community. I think literary agents in India work hard, are very passionate, and the good ones care deeply about their authors. They may vary in attitude and in their business models, but most seem to have an impressive work ethic and come across as highly professional. However, this opinion is based on our interviews, email interaction & research. Many of our readers have also commented on this post and shared their real-life experiences with these agencies. Please review those too. And if you have personal experience with any agent, please feel free to share it as a comment.
Meet the Literary Agents in India
Given the size of our country, we have very few Literary. Agents. Further, most literary agents in India only work with English language manuscripts. While this is a pity, it is not a judgement of the agents. This is simply driven by the state of language publishing in India. Except for a handful of strong regional languages like Bengali, Tamil, Kannada & Marathi, the publishing scene for most other languages is pretty dismal. Literary agents in India – and everywhere – are very picky. They have to be. As explained in part 1, they have a lot of credibility with the publishers. This credibility comes from their ability to pick out good writing, develop it further and push it through to publishers. This means they also set high standards for themselves – ergo their pickiness.
We debated how to list these literary agents in India. We considered listing them by the number of business deals but found that number hard to establish in many cases. Besides, as we interviewed agents we realized that the best agents aren’t necessarily the ones doing the most deals. Often the opposite can be true. Agencies working closely with a few select authors may add a lot more value. Listing them alphabetically didn’t really offer any insight either.
The industry has been around since 1997. Since then many literary agencies in India have grown and thrived, but a few haven’t. While new literary agencies have opened in India, some such as Osian and Boxwallahs have folded. Kadalu and SBI Impresario – both listed on the Hachette India website – seem to be non-functional. Purple Folio’s Facebook page says,
“Purple Folio was founded in 2012 as a premier literary agency. But currently we are not working as book agents. We are undergoing changes and will update when possible.”
We finally decided that the age of an agency is definitely a sign of stability and credibility. As mentioned earlier, the oldest agents aren’t necessarily the largest, but in talking to these ladies (they are mostly women) we realized what amazing work they did. The below list of agents is chronological, based on when each agency was started. Wherever two agencies started in the same year, we’ve gone alphabetical.
Please don’t rush into the very first agency you find worthwhile. Picking an agent who is a good fit is critical. In part three of this series, we talk about how to select and sign on a good agent.
The best literary agents in India are as follows:
- Jacaranda Literary Agency, 1997
- Sherna Khambatta Literary Agency, 2007
- Siyahi, a literary consultancy, 2007
- Red Ink Literary and Film Agency, 2008
- Writer’s Side Literary Agency, 2010
- Shruti Debi (Literary Agent), 2011
- Lotus Lane Literary Agency, 2013
- Labyrinth Literary Agency, 2014
- Preeti Gill, 2014
- Word Famous, 2015
- Zuna Literary Agency, 2016
- First Forays, 2018
- A Suitable Agency
- Ace Literary Consulting
- The Clueless Agency
- 2927 Consultancy
- Saksham Garg
- Fleabane Lit
- Bound India
Jacaranda Literary Agency- 1997
The oldest literary agency in India, Jacaranda was founded in 1997, which makes the “industry” 23 years old. The founder of Jacaranda is Jayapriya Vasudevan. A true pioneer, she started the agency when none existed in India. She was mentored by Paul Marsh of the renowned Marsh agency of the U.K. in her early days. She has lived in various parts of the world – Bangalore, Singapore, and Africa.
Today the agency also has a partner – Helen Mangham – based in London. The Jacaranda Literary Agency is registered in Singapore and represents authors from all over the world. In addition, they also work closely with literary agencies from all over the world, Jacaranda is amongst the most globally well-connected literary agencies in India today. It is an international agency with roots in India. So if you believe your book has potential beyond India, Jacaranda would be a great one to talk to.
They represent 60 authors including the likes of Trisha Das, Tiffany Tsao, Kubra Sait, and Lisa Ray. They have translated and published Sapiens in many Indian languages, and also have done 15 translations of Mitch Albom’s work. Notable recent books include “The Deoliwallahs” by Joy Ma and Dilip D’Souza and “The Quarter” by Naguib Mahfouz.
Their preference in terms of genres is non-fiction, and while they do accept fiction, it is much less. Fiction requires the full and final manuscript, while non-fiction works with a concept note and the first fifty pages as a writing sample.
They seem to enjoy a really deep relationship with their authors. They are everything from a therapist to the go-to person for their writers. They try and support their writers in every way possible, and also sent out a letter of “Encouragement and Calmness” to their writers when the pandemic broke. This short excerpt from their letter to their authors says a lot:
“Helen and I wanted you all to know that we are thinking of you – our writing family – at this difficult time. We know only too well that this is not easy and that there will be more challenges ahead. Some of you will be coping with having young children at home or worrying about an elderly relative. Some of you will be finding it difficult to focus on your writing or other work. Some of you will be enjoying the peace and quiet, some will be fighting cabin fever. All of us will be trying to stay healthy, care for our families and remain sane! We are both trying our very best to stay positive! 💕 So with that in mind, we have been trying to think of small ways that we at Jacaranda can help us all to come together and lift our spirits collectively. What we have come up with is an idea to celebrate our shared love of books and writing.”
Acceptance Rate: Jacaranda has a very low acceptance rate. They work on very select titles and are picky about the quality of writing.
Editorial Services: They have offered editorial services in the past under the “Write Advice” page on their website, but it currently seems to be suspended.
Terms of Engagement: The agency charges 20% of royalties. They do not charge anything upfront.
Submissions: The agency now accepts manuscripts only through reference, and does not accept direct submissions.
Website: You can learn more about Jacaranda at their beautifully designed and very impressive website at http://jacarandalit.com/
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Sherna Khambatta Literary Agency- 2007
Bombay-based Sherna Khambatta founded her eponymous literary Agency back in 2007 and has worked independently ever since. Sherna holds a Master’s Degree in Publishing, probably the only agent in India to do so. She likes to understand a writer’s motivations before she signs one on.
“Why is the person writing? Ego? Brand Building? Understand the motivation. If it’s just an ego trip, you can self-publish and give it to your five friends,” She says and continues, “But some books really just need to go out in the world.”
Acceptance Rate: She is picky. With a submission rate of 80-100 manuscripts a week, she has her hands full. Her acceptance rate is well below 4%.
“To be honest, the problem may not be with the book, but with me. I often pass on stuff that is really good, but which I am not comfortable handling. Women’s abuse is one such example.”
Sherna prefers non-fiction including genres like travel and food. She stays away from poetry, sci-fi, thrillers, and kids’ books. “I stick to what I understand,” she emphasizes.
Editorial Services: NIL
Terms of Engagement: She has requested us not to share specific percentages. She does not charge anything upfront.
The number of deals she does is not large but that is because she wants to stick with the few projects she cares about. She isn’t interested in scaling but prefers to stick with the projects she believes in.
Submissions: Sherna also gets her submissions through references and her network.
Website: Her site landing page looks nice but doesn’t work because it requires Flash, which is outdated. It goes to say that she’s at a point where she doesn’t need to / care to advertise herself as a literary agent anymore. Her reputation precedes her. Her website is at http://www.shernakhambatta.com/ but her Facebook page at https://www.facebook.com/groups/shernakhambatta/ has better information.
{Are you hesitant about sharing your manuscript in fear of plagiarism? Fear not, we have step-by-step guide on ‘How to copyright your book in India (or your story)’}
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Siyahi, a literary consultancy – 2007
Mita Kapur started Siyahi and has been running it since. One of the older firms in the business, Siyahi is unique in that it is based in Jaipur and not a large metro. In addition to running Siyahi, Mita has also been involved with the Jaipur Literature Festival, the Noir Literature Festival and many others. She is herself an author published with Harper Collins.
One of the larger Literary agencies in India, Siyahi has a busy roster of Authors which includes authors such as Devdutt Pattanaik, Gulzar, and Gurcharan Das. They also do a lot of translation work. Siyahi is one of only two agencies that accept manuscripts in Hindi.
“If we sign on a book, we have to place it. Failure is not an option. I am very idealistic in that sense, and once I take something on I don’t give up.” She says.
Through the pandemic, the advice Siyahi is giving to their writers is to keep writing and also to read a lot.
An established name, Siyahi currently is keen on non-fiction, although they aren’t closed to fiction. They prefer stuff like memoirs and Biography but stay away from poetry and short stories.
Acceptance rate: Low at 5% or less.
Editorial services: Yes. Siyahi does offer editorial support but keeps it very distinct from its literary agent services. Using their editorial services does not mean Siyahi will represent you as an author.
Terms of Engagement: The agency charges 20% of royalties. They do not charge anything upfront.
Submissions: The agency accepts manuscripts through its submissions page.
Website: You can learn more about Siyahi at their website http://siyahi.in/ .
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Red Ink Literary and Film Agency- 2008
They do limited work in poetry and short stories. Right now (this is July 2020) they mentioned having 70 active authors and a substantial backlist.
Acceptance Rate: As like other leading literary agents, Red Ink also has a very low acceptance rate. All shortlisted manuscripts are read by four staffers, and only if at least three of them approve of it does it move forward. So only 1-2% of manuscripts submitted to them are selected.
Editorial Services: They do not offer editorial services separately, and feel strongly about reading fees / editorial services.
“Reading the manuscripts is the Agent’s job. After I read it, I decide whether I believe in the manuscript or not. If I don’t believe in the manuscript, and I don’t want to represent you, then why would I work on something I don’t believe in?” Anuj says.
Terms of Engagement: Their terms are 20% of royalties. They do not take any advance or fixed upfront payment.
Submissions: They, along with Siyahi, are one of only two literary agencies which accepts Hindi Manuscripts. If you know of more, please mention it in the comments.
Website: You can learn more about Red Ink on their website https://redinkliteraryagency.com/ .
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Writer’s Side Literary Agency- 2010
Founded by Kanishka Gupta in 2010, it is widely recognized as South Asia’s largest literary agency, representing over 1,000 writers and a roster of internationally acclaimed authors, translators, and industry icons. Their meteoric rise continues with notable successes like Daisy Rockwell’s translation of Tomb of Sand winning the 2022 International Booker Prize, Avni Doshi’s Burnt Sugar shortlisted for the 2020 Booker Prize, and Anees Salim winning multiple national literary awards.
We did speak to Arjun Raj Gaind, a writer who works with the Writer’s Side Literary Agency. He says
“The draft of my first book, A Very Pukka Murder, spent more than a year moldering in slush piles until I was introduced to Kanishka Gupta at Writer’s Side. After a three-hour phone call where he explained, in excruciating detail, what was wrong with my writing, he proceeded to get me a three-book deal in less than 48 hours.
That was four years ago. Since then, he has become a close friend, and our relationship has evolved into something more complex, where he serves not just as my agent, but also as a confidante, a sounding board for new ideas, and occasionally, as my therapist.”
While that is the view of an individual writer and not a larger picture, it does give us a sense of at least one relationship.
Website: http://www.writersside.com/
If you are into Screenwriting, check out our post about ‘Screenwriting Agents in India: What do they do? Who are the best ones?’
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Shruti Debi (Literary Agent) – 2011
Shruti was the editor at Picador India for seven years before she became a literary agent in 2011. She is Delhi-based and works as an independent agent with a colleague selling language rights out of London. Her website is a cryptic one-page affair with just basic contact information. There is a reason.
She is not accepting any new manuscripts at this time because she has her hands full with her current authors. She expects a second wave of books from her existing clients, leaving her with little or no time for new authors.
She prefers to do a few books at a time, but very good ones. Further, they endeavor to do a fair number of deals for every book. Shruti is clear of her likes and dislikes. She sticks with her own preferred genres. She feels a strong affinity for more literary work. One genre she completely avoids is Mythology and historical fiction.
“I am interested in literary techniques,” she says. “Over the length of a chapter of a manuscript, one can usually see where the author is in terms of material and mastery. I am attracted first to the material and with good writers, one gets a sense of whether the mastery will follow when one has considered a sentence or three.“
She is attracted to books with a “long shelf life”. She likes political writing, journalism, memoir, sports, and biography. She works with authors such as Tavleen Singh who has written “Durbar”, “India’s Broken Tryst” and most recently, “Messiah Modi: a tale of great expectations”.
She was also the agent for Samanth Subramanian’s book “A Dominant Character: The Radical Science and Restless Politics of J. B. S. Haldane ” and authors like Namita Devidayal, Jahnavi Barua, Aruni Kashyap, Akshaya Mukul, Neyaz Farooquee, 2020 Graetin Prize winner Andrew Fidel Fernando. She is currently handling Girish Karnad’s autobiography and a new translation of U R Ananthmurthy’s third novel “Avasthe”.
She does a lot of novels and a few short story collections too. These include Ghachar Ghochar by Vivek Shanbag & Leila by Prayaag Akbar. Leila was made into a Netflix series. Her upcoming works include a book by Karuna Ezara Parekh, an Instagram star. Her novel “The heart asks pleasure first” has been in the works for ten years.
“I like books like that which have been worked on for a long time,” Shruti says “It is unlikely that someone who has not written much will turn up with something great. So I prefer writers who have been writing for some time.”
Editorial Services: NIL
Terms of Engagement: Shruti has asked us not to share commercial details of how she works. She does not charge anything upfront and does not offer editorial services separately.
“Every author doesn’t need an agent. In the UK and the US publishers and publications do not open submissions to all but in India where it is still possible to be published directly I’ll sometimes advise a writer that being agented might lower the chances of being published,” says Shruti.
Website: Shruti’s website is at https://debi.co.in/ .
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Lotus Lane Literary Agency – 2013
Based in New Jersey, the Lotus Lane Literary agency was founded by Priya Doraswamy in 2013. Priya was a practicing lawyer in the US before she set up Lotus Lane.
Priya’s journey as a literary agent began with Jacaranda in Singapore. She has deep experience working with Indian authors. They have a strong India focus for a US-based agency “I have a very diverse list of authors, and a substantial number of authors are American. I also have a strong list in India, and some of my Indian authors are published in the U.S. and U.K., as well. Depending on the author’s provenance and genre, I sell to specific territories to suit such provenance.”
On asking if she also does India-only deals, she adds, “Yes, I’ve done many India-only deals. Perhaps 15% to 20% of my deals are India-only deals. Really depends on what’s in my stable and therefore fluctuates in percentage terms.”
We noticed that they weren’t accepting any submissions at the time of going to press. She said “I usually close submissions once or twice a year depending on how overworked I am!”
The Lotus Lane Agency currently represents some 55 authors. They did some 30 book deals and about half a dozen book adaptation deals in 2019.
Submissions: Lotus Lane is open to both fiction as well as non-fiction titles, but stays away from horror, sci-fi, and academic publishing. Lotus Lane works with many well-known authors such as Arshia Sattar and Farrukh Dhondy.
Website: You can learn more about them on their website https://lotuslit.com/ .
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Labyrinth Literary Agency – 2014
The Labyrinth Literary agency was founded by Anish Chandy, probably the only literary agent with an MBA degree. His seems a classic case of someone following his passion, and his unlikely choice of setting up a Literary agency has been a good one for the industry. He is well spoken of in the community. He set up Labyrinth after stints at Penguin and Juggernaut. He’s tried his hand at many other lines of work before he got to publishing.
Labyrinth handles some very well-known authors including Anita Nair, Nikita Singh, children’s book writer Roopa Pai (Taranaut series), and cricketer-commentator Sanjay Manjrekar.
An HWR community writer who recently wrote to them got this response:
“Hello Antara,
The submission process for manuscripts is as follows:
- A non-refundable evaluation fee of (INR 2500 including GST) to be remitted by the submitter.
- Labyrinth will send a questionnaire to the submitter.
- A proposal consisting of: Responses to the Questionnaire, Synopsis, Two Chapters and Author Bio is to be submitted.
- Within 7 business days, Labyrinth will revert with a decision if author representation services will be offered to the submitter. In the case of author representation services not being offered, a reason(s) will be specified.
Labyrinth does not accept submissions in the following genres:
- Poetry
- Children’s Books
Thanks.”
Submissions: Labyrinth is most open to narrative nonfiction, general nonfiction & literary fiction. Anish doesn’t want to touch poetry at this time.
Editorial Services: This is on their website right now:
Please email submissions@labyrinthagency.com specifying which service you require. We endeavour to respond to you within 2 weeks.
Service List
Books
- Book Publishing Deals (Commission Based)
- Book Enterprise Publishing Deals (Fee Based)
- Manuscript Editing (Fee Based)
- Manuscript Feedback (Fee Based)
- Book Contract Feedback (Fee Based)
- Ghost Writing (Fee Based)
- Publishing Industry Questions (Fee Based)
Film/Web Series
- Pitching Books To Producers/Platforms (Commission Or Fee Based)
- Book To Script Development (Fee Based)
- Book Adaptation Contract Advisory (Fee Based)
- Book Adaptation Questions (Fee Based)
Acceptance Rate: Labyrinth has an acceptance rate of just 1%, so you would have to be lucky to sign Anish up as your agent.
Terms of Engagement: Labyrinth charges a 20% commission on author royalty and has done 120 deals in 2019.
Website: http://www.labyrinthagency.com/
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Preeti Gill – 2014
Preeti Gill has a strong background in feminist writing and has worked at organizations like Kali for women and then Zubaan. She is Delhi-based but she also founded Majha House, a literary center in Amritsar, where she travels often. Majha House does great work and offers many programs in the literary space, and also a residency for writers. You can learn more about Majha House at http://www.majhahouse.com/ .
Submission: Driven by passion, she prefers to stay away from mainstream and commercial writing and is very selective in the books she takes on. She likes to encourage new thinking and voices.
Acceptance Rate: Her acceptance rate is <5%.
Speaking to her was enlightening. She is steeped in recognizing and encouraging the craft. The motivation for her work clearly seems to be passion and not money.
Terms of Engagement: Her terms are 20% of royalty, but she makes exceptions based on the kind of book.
{We had the chance to ask Kanishka Gupta a few questions that we think would be interesting for you. You can either read it HERE or watch it HERE.}
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Word Famous – 2015
Dipti Patel comes from the corporate world without any literary background when she started Word Famous. “In the early days, I used to accept everything including kid’s books, sci-fi, etc. Over the years I have been working more on well-researched mytho-fiction, romance, thrillers, etc. I find short stories, poetry, and Muslim stories really hard to place.”
Dipti seems to have a penchant for working with older writers. She has placed many books written by writers in their 70s and 80s with A-list publishers. She has done well over 50 deals so far including 12 deals in 2019.
Terms of Engagement: She initially charged a fee of 15% of royalty, but now charges a flat fee of INR 15000 on signing a deal.
Website: http://www.wordfamous.in/
{Check out the interview with HWR Alum Subi Taba where she gives us an insider’s insight on ‘How to win the JLF Perfect Pitch Contest’}
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Zuna Literary Agency – 2016
Zuna was started by Sandhya Sridhar. A former journalist, Sandhya started her own publishing business, and was a publisher to some 30-odd romance titles under the imprint “Red Romances”. She moved on from that when she she realized that literary agencies in India were disproportionately in the north. She has also worked as an editor, and has been immersed in various literary spheres for years.
She started Zuna around 2016 with a focus on finding good writers from the south whose stories have potential nationally.
She does selective work, and is open to voices from all over, especially from the south, which tell a strong story even if they are not very literary.
Submissions: She accepts both fiction and non-fiction. She is also keen on childrens books.
Deal Volume: Less than 10 deals a year.
Terms of Engagement: She has confirmed that they never ask for money upfront, and follow a traditional “share of royalty” model.
Contact:
Linkedin profile: https://www.linkedin.com/in/sandhyasridhar/
Email: zunalitagency@gmail.com
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First Forays – 2018
Lalitha Ravindran founded First Forays after a career in Financial Services and IT. She never planned to become a Literary Agent, but a book review she wrote followed by a chance meeting with an author at the Pune Lit fest in 2018 led her to this new calling.
She works mostly with debut writers. While she did four deals in 2019, she has already signed another 4 in 2020, despite the pandemic. Her preferred genre is non-fiction, and in fiction, she prefers drama, romance, and historical fiction. She stays away from sci-fi, poetry, fantasy, and erotica.
Terms of Engagement: She charges a fee of 15% of royalties, and a fee of 5-10k on the signing of the contract.
Website: http://firstforays.com/
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A Suitable Agency
When this post was originally published in 2020, “A Suitable Agency” was the youngest Literary Agency in India. In the past four years this agency grown drastically in size and stature. Dr. Vandita Dubey, co-founder of the Himalayan Writing Retreat, has signed up with this stellar agency for her next book.
This agency has an impressive team. The founder Hemali Sodhi spent over two decades at Penguin Random House. The team includes Ambar and Smriti who have significant Publishing and Marketing experience. Varun, who consults with them, has deep expertise in book marketing and also helped market my book “The Bad Boys of Bokaro Jail” from Penguin.
The agency is inspired by the abiding love for books. It works mainly in adult fiction and non-fiction, although it may be open to compelling books in other genres as well. Hemali Sodhi says “I think we are fortunate that publishing in India is a very vibrant space and we see so many new voices and debuts both in fiction and non-fiction. I think there are many more voices waiting to be discovered though, and we’d love to be a part of that very exciting space and make some of that happen. Like I said I love working with authors and with books, and I had told myself that when I step away from a full-time role I would start an agency.”
The one big differentiator this agency offers is a strong Marketing capability. Hemali consults as head of communications for the Centre for Policy Research and advises them on communication strategy. The agency also consults on marketing for the New India Foundation and takes on select projects where it can add value in marketing or communications.
The Suitable agency also runs an interesting set of literary events including the “Suitable Conversations” and the “Suitably Booked” events
Acceptance Rate: Less than 5%.
Terms of Engagement: They haven’t shared specifics of the fee structure, but mentioned that they will follow global terms of engagement.
Website: https://www.asuitableagency.com/
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Ace literary Consulting
While the Ace Literary Consulting is a relatively new literary agency, the person who co-founded it, Jaya Bhattacharji Rose, is a widely respected industry veteran.
Jaya Bhattacharji Rose is associated with the publishing industry since the early 1990s. She has worked with literary magazines, independent presses, feminist presses, multi-national firms, and academic journals. As an international publishing consultant has written strategic reports/papers on the book market of India including the first book market report on India for the Publishers Association UK (2002). She is an Associate Professor at the School of Liberal Studies (formerly, School of Modern Media Studies), UPES University, Dehradun. She is also Literary Director, AutHer Awards. Her blog on books and the business of publishing has crossed 7.8 m visitors.
Being a literary agent is just one of her many hats. As a literary agent Jaya is very selective, with a strong emphasis on quality over quantity. Some of the authors she has represented include Dr. Nalin Mehta, author of The New BJP (2022) and Jupinderjit Singh, author of Who Killed Moosewala (2023). These and other books she has agented have got much acclaim, and have been translated to multiple languages and some have had film rights optioned as well.
- Acceptance Rate: Given the emphasis of quality over quantity, the Ace Literary Consultancy agency has a very low acceptance rate.
- Editorial Services: Ace Literary Consulting offers professional mss evaluation but is careful to keep this very separate from the literary agency.
- Terms of Engagement: The agency charges a commission for representing authors, and has not revealed the percentage they charge. They do not charge anything upfront.
- Submissions: The agency accepts submissions, across genres, via email. Submission guidelines are on the website. Email: jayabhattacharjirose1@gmail.com .
- Website: You may learn more about the Ace Literary Consulting at https://www.jayabhattacharjirose.com/ace-literary-consulting/
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The Clueless Agency
Sahil Sharma has been working in the publishing industry for quite a few years, as a ‘Book Marketing Strategist’ and ‘Amazon Advertising Expert’. More recently, Sahil has also started working as a literary agent when he represented a self-published author to get a traditional publishing deal for his clients. Sahils strong point is his ability to market, and he may not be able to provide very strong structural or editorial inputs to his clients.
As someone who has been in the industry, helping sell books, Sahil knows the pulse of the consumers and accepts clients to represent based on a manuscript’s potential in the current market. He has represented authors like Akshat Gupta, Stuti Changle, Indrazith Santharaj and Renuka Gavrani.
- Acceptance Rate: A low acceptance rate.
- Editorial Services: They do not provide editorial services as of July, 2024.
- Terms of Engagement: The agency charges a commission of 15% of the royalties if they choose to represent you. Alternately, you can pay a one-time fee for a consultation with Sahil Sharma on all things publishing and marketing your book.
- Submissions: The agency accepts submission through LinkedIn.
- Website: Sahil does not have a website yet, and you can reach him through linkedin at https://www.linkedin.com/in/sahil-sharma-8544a7156/
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2927 Consultancy
The world of literary consultancy is not new to a veteran and eminent literary historian like Dr. Rakhshanda Jalil who has extensive experience and a celebrated background in publishing since 1987. She has worked in the publishing sphere in varied roles and is a critically acclaimed published author herself.
Her list of published works include the recent additions of – Basti and Durbar (2025), Love in the time of hate (2024), The Great War (2018)
In June of 2025, she launched her new all-service literary agency under the aegis of the 2927 consultancy firm. She is teaming up with Farahdeen Khan and Rahul Karnani in this new endeavor. There are multiple services they are offering which includes – evaluating manuscripts and offering editorial inputs along with aid in pitching books to mainstream publishing houses.
To know more – visit Dr. Rakhshanda Jalil’s Instagram page and refer to the following resources.
Website: www.two9two7.com
Email: rakhshanda@two9two7.com
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Saksham Garg
Saksham Garg is a bestselling author with significant experience in the Indian publishing industry. Prior to his current role as a Literary Agent and an author, he worked at Penguin Random House India as a Commissioning Editor where he was deeply involved in editorial and publishing operations between 2018 and 2021.
Saksham has transitioned seamlessly into supporting and representing new literary voices as his journey as an author and agent is informed by his years at Penguin Random House India, making him equipped to guide writers through both creative and commercial aspects of publishing.
To know more – visit Saksham’s Instagram Page.
Email ID: sakshamgarg94@gmail.com
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Fleabane Lit
Fleabane Lit launched in July 2024. It quietly entered the Indian publishing space as one of the newest literary agencies. In just over a year, they have already signed 8 authors. Interestingly, only one out of the eight came through open submissions while the rest were scouted or approached directly.
They are selective and intentional while curating their list and currently, their acceptance rate is less than 0.1%. What makes Fleabane Lit stand out is the mix of freshness and ambition. Starting with such a small and highly curated author list indicates a focus on quality over quantity.
- Acceptance Rate: Less than 0.1% at the moment.
- Editorial Services: They do provide editorial services. They charge for it if they are not representing the author.
- Terms of Engagement: They charge 20% commission from people they are representing directly. 15% as sub-agents.
- Submissions: They are accepting submissions. Details available in their submissions page here. Take a look at their manuscript Wishlist HERE to increase your chances of getting accepted.
- Website: https://www.fleabanelit.com
Back to the list
Bound India
Bound India is a boutique literary agency that represents a small, carefully curated list of authors. They work as a bridge between authors and publishers. The founder, Tara Khandelwal, has over 14 years of experience in publishing with an MSc in Management and a certification by the Columbia Publishing Course. She is also the literature curator at Kala Ghoda Arts Festival.
They work exclusively with unconventional non-fiction authors, and specialise in narrative non-fiction, biographies, memoirs, business journeys, how-to guides, and deep dives into niche domains and industries etc.
Acceptance rate: Not publicly disclosed. However, Bound states that they:
- Represent only 10-15 authors at a time.
- Take on very few projects each year.
- Only consider manuscripts that strongly resonate with their editorial team.
Editorial services:
- Book proposal guidance
- Editorial evaluation during the representation process
- Rights pitching to publishers for print, digital, audio, and film
- Separate paid editorial services (book editing, manuscript evaluation, ghostwriting, and mentoring) are available through Bound, but purchasing these services does not guarantee representation.
Terms of Engagement:
- They accept a very limited number of authors.
- Simultaneous submissions to publishers or other literary agents are allowed, but authors must disclose this in their submission.
- If you are a Bound alumnus or client, mention it in your email.
- They aim to respond to submissions within up to 3 months.
Submissions:
Email pitches to pitch@boundindia.com with:
1. A book proposal (maximum 4 pages) including:
- Synopsis
- Author bio (under 200 words)
- Comparable titles
- Target audience
- Marketing/positioning ideas
2. Outline plus three sample chapters.
3. Mention if you’re simultaneously querying other agents/publishers and whether you’re a Bound alumnus/client.
Back to the list
You will notice that all agencies are really about a single person. Two at best. This is not just an Indian phenomenon, but this is how most agencies start worldwide, and then grow. Agencies internationally can be large organizations, but are rarely that big in India. Mostly they tend to be very niche and run by passionate individuals who care about specific genres. In the west agencies may work across the board or in a specific, narrow genre. In India, it is not that specialized yet as agents work across multiple genres, but they still have personal likes and dislikes.
With this comprehensive introduction to the literary agents in India, you now face the task of choosing the right one for yourself. For that check out our post on how to pick the right agent and sign one up.
If you find any factual errors, or if you know of other Literary agencies in India which we may have missed out, please drop a line in the comments with specific information. Thanks!
Please note: As a matter of policy, we do not share the personal contact details of any literary agent or publisher. Also, we do not provide any recommendation for representation to any of them.
81 Responses
Very useful information. Looking forward to read next post. Thanks
Very informative.
Hi – Yes, I loved reading your article. Good stuff in terms of presenting the factual information as I was already aware of most of it. Certainly helpful for the authors who have no clue as to how the literary agency scene runs in India.
Very informative and inspiring.
Chetan – this is an excellent resource. Many thanks for the incredible effort you have done in collecting this information.
A powerhouse of information and yet, it all seems daunting to someone seeking to send a newly written first-book manuscript. Will it even be read? Will it be good enough? So many mines in an uncleared field. Thank you, Chetan, for all the details. This series is proving to be as good as a novel.
Publishing a list of literary agents and how to work with them is phenomenal help to budding authors. Bow down!!!
This is a great reference piece for getting the latest info and an honest review about Lit. Agents in India, especially for new and budding writers. Thank you!
Thank you for the comprehensive list. It will deft help budding authors.
> I am new to the world of literary agents. And am exploring.
…………………….ajit
Very detailed and informative write-up. I had contacted several of them for my debut novel back in 2015. The Book Bakers Literary agency called me up within 2 days of receiving my pitch and signed me up within a week.
That’s great !
With which publishing house did they sign you up with?
And did you send the sample chapters or the entire manuscript !
how are they to work with? with whom were they able to get you a deal ?
We have not worked with any of them personally – only interviewed them. More information on which Publishers they represent is on each agents website. Their website links are provided in this post.
Chetan Mahajan you are a Man on a mission! I love your zeal and appreciate your invaluable contribution to the world of writing!!!
Loved each and every story behind the birth of a literary agency, some by chance and others, merely by a trigger of a meeting with someone worthy. It was interesting to note how they work, and with what genres. As an author seeking to publish her second book, this is gold. Thank you so much for doing this. What makes it special is that you’ve connected with them, and we know for sure what’s being said here is authentic. Thanks Chetan and team!
Very informative. It’s great that all of them are run by a single person or two at most, it indicates a lot of passion and gives you a person to person connect. That’s so important for something as intense as writing. Thank you.
Very comprehensive and well written. Provides good information
Useful information at one place
Thanks for sharing
The Book Bakers and Suhail Mathur is fraud. He has setup a family owned publishing company for himself and cheats innocent writers who approach him.
Mentioning this here to tell fellow writers to be careful of such cheats in the future.
What do you mean?
I agree with this. He also offered me a contract within a day which obviously came with a price. The price is usually equivalent to what it would cost them for getting the book printed. But they obviously hide this fact behind various other promises. It is sad. They don’t really see how a writers builds his dream around his written words.
That was a few years ago though. I hope he has evolved since then as an agent and is much more passionate about helping writers than just earning money.
i agree
I would say that this is not true completely. Maybe a family member is a part of a publishing house, but if one’s manuscript is strong enough, it will definitely win a deal with a leading publisher and not depend on a relatively new publisher. And as always, the author can always say “YES” or “NO” to a deal offered. I have got so many deals with leading publishers just due to the credence of my work and the efforts of Suhail Mathur and “The Book Bakers”
Mr Chetan Mahajan ,
I have been looking for ways to promote my English novel which has been published and is already on sale on Amazon.in and other platforms. Somehow, I find that despite the fact that it has been lauded for originality and style of writing , it has not reached the hands where it could have found its real good readers.
After going through your detailed note about literary agents , I am sure you can guide me as an author of a book which needs a little push and can then do wonders.
I will write further if you have time for me.
Hi Dinesh. Happy to help – what help did you need? Who has published the book? Do you still have the rights?
Mr. Chetan Mahajan,
I have a manuscript of a novel based on the Mala Aryan tribe of Kerala. Most of them have converted to Christianity but the tribe is known for their claim to the Sabarimala temple and its deity Lord Ayyappan. The book is pure fiction but have some chapters are based on historical facts and myths.
Can you suggest a literary agent who would be interested in taking up this kind of work.
Hi. I don’t have any specific recommendation. You can choose agents based on the information provided. Some research on the agents website might help. Anyone accepting fiction manuscripts and more interested in Indian themes would be a good fit.
You should reconsider the list. Keeping Bookbakers and Suhail Mathur with some of the best means demeaning the good literary agents. Suhail isnt a literary agent. He is a cheat. He initially started asking authors signing amount, irrespective whether they find a good publisher or not. Then he changed his business strategy and opened a publishing company. He takes number commitment from author in the agreement, charges for Editing, which is done by his father, charges for cover which he himself makes, publishes book where the publishing firm is owned his mother, and once the book is published he dumps the authors. The books are published in POD basis, where he doesnt suffer any loss even if the book doesn’t sale even a single copy.
It is a advise to authors to look for self-publishing platforms (there are some good one) rather than falling in trap of Suhail Mathur and bookbaker.
Chetan ji, humble request, reconsider this list. Such touts shouldn’t find a place with other esteemed personalities. Think again.
his name should be deleted
I don’t agree to this notion. The Book Bakers have represented more than 800 authors till date and I personally a few dozen of them individually. Perhaps an individual experience can go wrong but I myself can vouch that Suhail Mathur had been a credible and helpful professional while he handled my works with leading publishers within the country. To be honest, every Literary Agency need to charge some fee to keep their financials moving. However, “The Book Bakers” have always delivered their commitments and I myself have signed deals even in the pandemic years with publishers like Rupa Publications, Vitasta Publishers and Srishti Publishers
Absolutely correct. he is a fraud. Tried to do the same thing to me. I still have the proof of his cheating endeavor he tried with me.
Completely agree with the comment about Book Bakers – worst agency. Especially new authors – never go for them.
Mr. Chetan Mahajan,
I would like to point out that the information about the literary agency Siyahi is incorrect. Based on their reputation and the various articles I had read about them, I too approached them in June 2019 with my book proposal. They agreed to represent my work. Needless to say, knowing that their acceptance rate was lower than 5%, I felt elated and excited about the prospects of my book.
In your article, you have written that “They (Siyahi) do not charge anything upfront.” However, in addition to the 20% royalty charged by the them, Siyahi also charges a one-time (no-guarantee) fee, at the time they accept to represent a manuscript. In my case, I was asked to pay Rs 20,000, which I did. I do not know if this is a common practice by Siyahi, or they request this fee only from debut & unestablished authors.
Another misleading statement is Mita Kapur’s quote: “If we sign on a book, we have to place it. Failure is not an option. I am very idealistic in that sense, and once I take something on I don’t give up.” In my case, the agency failed to place my book with any Indian or international publishers for almost a year. In their communication (especially the last couple of e-mails), there was nothing indicative of their determination to place my book.
Of course, they blamed the disruptions in the publishing sector due to the pandemics. They also wished me ‘the best of luck in finding a home’ for my book. They shared a long list of publishers that had either rejected my book, or hadn’t responded to their pitch. I was left with no other option but to terminate my contract with Siyahi.
I am sharing my personal experience, so that prospective authors know what to expect when they approach this literary agency.
Thanks for sharing this precious information.
Lidija, thanks for sharing your experience.
The article is helpful, and I reached out to few publishers based on the list.
I wish you success, Nikita, in finding a publishing house for your book.
A very comprehensive article and details on each agency is helpful especially after reading the comments. I, however, would like to enquire or rather put it out there is… are there no agents/agency for sci-fi, love story, or a war novel? Most of the agencies covered in your article either do not touch sci-fi or are not accepting new submissions…where does one go?
Sorry don’t know. You’ll have to check with the individual agencies for that.
Sadly, “staying away from poetry” is what most of the estd. literary agents do. What do we do if some of us end up writing poetry and finding solace in it? What if, we too want to be read and get our share of smiles?
History has it, in all critical times, but for the poets the world would have fallen apart, and then look at how they are the most shunned!
Would request the author to assist us with approachable literary agents for obstinate people practising poetry writing!
We deeply value poetry ourselves. Sorry if it is bad news for you. We’re just sharing the reality of literary agents. And literary agents, in turn, are just reflecting the reality of what people pay to buy.
This is so helpful. Wondering if the third part of this series is published yet?
Hi Tulika,
Yes, it has been published. You can read it here: https://himalayanwritingretreat.com/how-to-pick-the-right-literary-agent-and-approach-one/
Do you also have an article that can help with the info on top freelance editors in India?
Hi Tulika,
Yes, we do. You can check it out here: https://himalayanwritingretreat.com/book-editors-in-india/
i want to publish my english novel. how can you help me>?
Hi Shadiq. You will find much useful information about how to publish on our website. Just type the topics you need in the search bar on top in every page. Thanks.
Very informative and helpful
Very nice write up. I have been represented The Book Bakers and Suhail Mathur, who has been a friend, philosopher & guide and a brother who always helped me explore unchartered territories across genres.
Hence, within such a short span, I have been able to bag a whopping 7 fabulous deals from top rated publishers like Rupa Publications (3 deals), Srishti Publishers (3 deals) and Vitasta Publishing (1 deal).
Both my released books have done very well and I was able to get 4 deals on a commissioned basis through him. Plus, I was invited to several lit fests like PILF, AILF, Yayavar too.
And we are collaborating on 3 more books. It has been a wonderful experience working with Suhail and The Book Bakers and I strongly recommend them.
can you tell me more adress of literary agents in India, if these aren’t enough?
We have listed all the top literary agents in India in this post. Since the time we wrote this post, there are many new and upcoming literary agents in India who will be added as soon as we have spoken to them.
Thank you.
Very comprehensive and useful list, especially for budding writers like me. Thank you Chetan
Very impressive pool of information. Thanks a lot :)
Hi,
Could you add new literary agents who are new in the market?
The list includes all credible agents including the new ones. The youngest lit agent in this list is the Suitable agency, which started in 2020. If you know of any other new literary agents, please let us know.
My name is Jay Alani, I am a paranormal investigator with over 10 years of experience, investigated more than 200 Indian haunted locations. A popular podcaster, a prominent TEDx speaker, a filmmaker, and an entrepreneur who initiated India’s only paranormal helpline.
I am also an Author of India’s first non-fiction horror book “Haunted” published by Penguin and all the credits of the book go to Mr. Suhail Mathur and The Book Bakers. Suhail not only gave me the idea of doing this book but he also made sure that the entire process goes seamless and soft for me. He is the one who got a publisher like Penguin for us. I mean the very first book that too being published by India’s leading publication house, I never imagined that but the dream came true and it was all Suhail’s effort.
I am also coming up with my next book “The Paranormal Boy” that is being published by Rupa publications and the deal is again being cracked by Suhail Mathur and The Book Bakers. My experience with Suhail was totally extraordinary. The way he values, respects, and presented my work to publishers has been a dream come true.
I can surely say that Mr. Suhail Mathur and The Book Bakers is the best literary agency in India. The best part is that he doesn’t only perform his duty as a literary agent really well but he also makes sure to pull out the best from the author and the publisher.
Hello Jay, My name is Luna Frank, my husband Mark Frank channeled letters from renowned Holocaust diarist Anne Frank. I must say at first I thought he had lost his mind. This happened in 2012 . I realized with information he obtained from Anne that this was real. Since you are a paranormal researcher I figured this would be of interest to you. Anne wanted her letters published in a book and so we id publish in Amazon years later as my whole family was against him publishing this work and tinting the reputation of the family.
I would like to find the literary agent that could make this book a best seller. How can we reach Suhail Mathur?
My email is lunafranklcsw@yahoo.com, my phone number is 917-676-5145.
Hi, you can write to them at thebookbakers@gmail.com as shared on their Facebook page: https://www.facebook.com/thebookbakers/
I wanted to know is it necessary for an Indian author to choose an Indian literary agent or we can choose agents from anywhere?
You can choose to approach agents from all over the world. It is not necessary to approach literary agents from India only.
Very good information. But the Book Baker is a cheat. I recommended my friend’s award winning best seller Hindi Novel to him. But he took money first then manuscript. He did not give him any deal for more than 8 months. Now we has taken the manuscript back. Pl mention this also in your article.
Thanks for sharing informative article, I really like this post.
At the very outset, Suhail had told me that this wasn’t the greatest time for the publishing industry and short stories weren’t welcomed easily by most publishers. I liked that he spoke to me at length about the process and guided me through the forms I needed to fill and how I could help with the process as a writer myself. I liked that he was clear and candid about where we stood with my book.
Yes, it took over a year to find me a publisher- and Suhail kept me apprised every time a publisher rejected my work. He kept at it. This year he has gotten my book a home- among the best I would say, Om Books International. I’m thoroughly pleased and kudos to Suhail and The Book Bakers for continuing to work tirelessly for all their authors.
What I have enjoyed are my interactions with Suhail, his guidance and his patience with my innumerable questions and often impatience with – ‘what’s happening? I hope I find a good publisher!” He has always responded, whether it was a basic query or a question that needed a far longer response. I’m glad to be associated with The Book Bakers, and I would recommend them highly. They do handhold you through every step and I absolutely love their artwork (my book cover is so on point).
Thank you Chetan, because I found them through you.
Glad that we were of help. We cannot comment on other comments in this matter, I’m afraid.
Hi Kamalini, did you get an advance from the publisher? How much book bakers asked you to pay? I know about the upfront fee which is 15k and the editing fee which depends on the word count. Is there any other charges apart from this? I am worried if i will get a return on my investment. What’s the point if i spend 40k on publishing a book if i don’t get any return. Please let me know did you make back the money you spent with book bakers.
In a still emerging literary agency scene in India, bumping into Suhail Mathur from Book bakers was a very pleasant surprise. As an award-winning author himself, Suhail empathizes with the authors, analyzes their style and makes some great recommendations. Besides this site, I had gotten Suhail’s information from Hachette India’s website (they recommend a handful of literary agents and Book Bakers is one of them). I am a published author of two non-fiction/business books (Sage Publishing) and yet it was difficult for me to navigate the fiction market in India. Suhail is extremely well connected and understands the needs of the industry very well! He helped me get a contract with Om Books International recently. I am very happy that I met Suhail – I haven’t had such a wonderful experience with a literary agent ever!
Wish you all the best!
Best Regards,
Shil
Hi Shil, did you get an advance from the publisher? How much book bakers asked you to pay? I know about the upfront fee which is 15k and the editing fee which depends on the word count. Is there any other charges apart from this? I am worried if i will get a return on my investment. What’s the point if i spend 40k on publishing a book if i don’t get any return. Please let me know did you make back the money you spent with book bakers.
Thanks ofr sharing informative article, I really like this post.
Thanks for preparing such article for readers.
Hi Mr. Chetan,
Is there a scope at all for previously self-published work, which has not yet reached it’s full potential? I did ask around but did not get a clear NO.
So wondering if there are some brave and resourceful agents who could do some magic with previously published work.
Thanks for your insights.
Sourabh De (Author of Time Travel: To the edge of history)
Agents said it’s possible but difficult when we asked them. They would be interested if the self published book had strong sales (5-6k or more).
Thanks for sharing informative article.
I am a self published author with Cleverfox Publishing Ltd. My book is fictional and I earned 5 star reviews from all 4 reviewers in Amazon. However, after sometime, Amazon where my book was listed, blocked my book. They did not give any reason .
Needless to say that my book didn’t sell after that.
My book has been listed in Goodreads, where it has given 2 of my 5 star reviews. My rating is 100%.
Totally disillusioned by my self publishers, I would like to withdraw my book and appoint a literary agent. Please tell me whether this is at all possible.
Dear Sir/Madam,
I am Abir Gupta, an author based in England. I am seeking representation for my Young Adult’s novel: “A Samurai’s Odyssey: Dragon Wars”. Taking into consideration the books that you have previously represented, I believe this title will be an excellent book to represent. It focuses on the action and adventure genres.
Below is a synopsis of my book:
Mizuki had always lived a peaceful, happy life on the Island of the Dragon Princess. For the past thirteen years of her life, Mizuki had lived in the humble Samurai Village. She was her own princess in her own utopia. Everything was perfect… then Mizuki’s world was shattered.
The Samurai and Ninja shared a burning hatred for the other, dating back to hundreds of years ago. Mizuki had only heard stories- terrifying, hate-inducing stories- about the Ninja. She had never seen one. That was until the ambush.
Suddenly, the people of the island are plunged into a war that they thought had ended many, many years ago. Carnage breaks out. The end is coming. Oh, and the great legends about a vengeful, undefeatable dragon are beginning to prove themselves true. The future of the Island of the Dragon Princess, including all its people and creatures, is doomed. That is, unless Mizuki (with some help from her faithful friends) is able to put an end to the deadly threats to her home. Her odyssey will take her far away from home, and is full of peril and challenges. But, if she cannot overcome her fears, Mizuki may have no home left.
“The end is here. You are our last hope, or the world will fall to fire and darkness. Mizuki, you are the Dragon Princess.”
This book’s word count will be approximately 70,000. It is planned to be a standalone novel. My previous work (if you are interested, visit https://abirgupta.co.uk) have been appraised by critics and have garnered positive reviews from the public. Thank you for your time and consideration.
Kind regards,
Abir Gupta
Abir, this post is on the website of the Himalayan Writing Retreat. we are not literary agents, but a company that offers learning and inspiration to writers. You need to address such communictaion to the agents themselves. More information at https://himalayanwritingretreat.com/how-to-pick-the-right-literary-agent-and-approach-one/
Bookbakers – they sent the agreement based solely on Synopsis submission (didn’t ask for sample chapters/manuscript). This was a red flag for me. Apart from 15k upfront representation fee, some of other T&Cs of concern are – keeping the right to represent author’s next work; getting a (very high!) percentage of royalty from any other adaptation of the book (like film/tv/web series/stage play/etc) even if they have no role in getting that done; minimum 16 months exclusive rights on the work and in case of early exit by author there is a penalty of 10k!
I want to take this moment to thank you for this thoughtful piece. After I finished writing my manuscript, I had no idea what to do next. A random google search led me to this article and another one, which explained how literary agencies work. They answered a lot of questions. Around that time, I was reading Neil D’Silva’s wonderful book Yakshini. I DMed him on Twitter. And he was kind enough to respond and guide me to The Book Bakers.
Synopsis, 3 Sample Chapters and Author Bio helped me sign a deal with them. Since then, at every step of the way, Mr. Suhail Mathur has been wonderfully guiding me. He explained how the publishing industry works. He discussed my plot at length with me. He made me see my own story in a whole new light. And to add to that, he has put me in touch with his authors’ community on WhatsApp. Thanks to him, I have been able to interact with quite a lot of them. We share reading lists, writings, the journeys and the joys. I have seen quite a lot of newbies like me flourish. This year, The Book Bakers won an award for Most Nominations in Authors Excellence at the prestigious PVLF Awards and three of their authors (Rrashima Swarup, Krishna Dhan and Aashisha Chakraborty) won awards for their respective books too. I don’t know if my debut novella will get this kind of a roaring response whenever it sees the light of day. But I will always be grateful for Himalayan Writing Retreat for this wonderful article, Neil D’Silva for being so kind and The Book Bakers for being my literary agency.
After signing with The Book Bakers, I got multiple offers from emerging Indian publishing houses. I eventually signed a contract with Alcove Publishers for my maiden Kashmir novel. Suhail found me a contract within the stipulated sixteen months time frame as per the contract.
In terms of correspondence, Suhail is quick to respond, mainly through emails. The Book Bakers also has a vibrant WhatsApp community group, who support each other. It include several journalists and book reviewers.
This is a strange list. A couple of noted, leading literary agencies haven’t been mentioned, while there are several new completely unknown agencies that noone ever heard of that have been mentioned here.
Hi Rrashima,
We do amend the list from time to time based on research and feedbacks about ethics. I am glad that we were able to provide you with new information.