Chitra Iyer

Chitra has over two decades of professional experience, the first half of which was as a brand marketer for Tata Sky and P&G, and the second half has been as a business content creator writing about customer experience and consumer data, marketing technology, and digital transformation – for a range of clients around the world.

Chitra has over two decades of professional experience, the first half of which was as a brand marketer for Tata Sky and P&G, and the second half has been as a business content creator writing about customer experience and consumer data, marketing technology, and digital transformation – for a range of clients around the world.

She has served as the editor-in-chief of a group of B2B publications: Martech Advisor, HRTechnologist, And ReadITQuik, which has since been acquired by NYSE-listed B2B media powerhouse Ziff Davis, under the Spiceworks brand. As the editor, she hired and trained more than two dozen writers, and has written and edited hundreds of articles, blogs, white papers, and eBooks across a wide spectrum of topics.

Currently, she is a freelance content creator with clients in Israel, the USA, England, France, and India. She covers ad tech, retail tech, data, and privacy, as well as martech and salestech.

You can see Chitra’s recently published work here, and her LinkedIn profile is here.  

Her bi-monthly column for CMSWire, a US-based business publication aimed at marketing executives, can be read here. 

Her bi-monthly column for ReWorked, a US-based HR publication aimed at HR professionals, can be read here. 

Her weekly column for Let’s Talk Loyalty can be read here. 

Chitra has already completed 2 cohorts of the B2B Writing Course for HWR.

1. Is there any pre-work for the workshop?

Participants will need to fill out a detailed registration form to help the facilitator better understand their needs and tailor the workshop. There will also be some pre-reading materials. In all, pre-work should need about an hour of work.

2. How much time should I commit to this workshop?

The total session runtime for the Beginner Workshop is about 7 hours (over 2 days) and for the Advanced workshop is about 5 hours (1 day)

3. I have no work experience at all. Is this for me?

Having previous work experience does provide an advantage in terms of familiarity with corporate work ethic as well as subject matter knowledge of your chosen vertical. However, if you are willing to explore and learn, and are fascinated by business content, why not? 

4. My English is not very strong. Is this for me?

Most international business clients want writers with a high level of proficiency in written English. So we recommend taking this course for advanced English speakers, readers, and writers.

5. Will this workshop offer 1:1 inputs?

Yes, there will be several opportunities to get direct feedback from the facilitator and participants on your work, especially in the advanced workshop which will be about individual growth journeys.

6. Will this workshop teach me how to write? 

This workshop is designed to help you get insights into both – creating a career as a business content writer and writing a strong piece of business content. The detailed workshop outline should give you all the details you need.

7. Why is B2B content writing a good opportunity? 

Business-to-business (B2B) content is created by businesses whose customers are other businesses (not individual shoppers). The audience consists of professional audiences in work mode, representing their business. Like any content, business content too needs to be useful and engaging for the intended audience, and build credibility, connection, and ultimately, conversion for the brand. The main difference is the nature of the audience and the role of content in their buying journey.  

Examples of B2B content include a company blog  or website designed to educate business buyers, a trade publication aimed at keeping all players in the ecosystem informed about industry developments, or a community aimed at an audience of professionals. It’s different from the content you would write for a cosmetics or fashion brand, because the buyers and content consumers are only interested in the content from the professional point of view, and consume it when in work mode. Business buyers tend to trust ‘content’ more than ads. Because the stakes and product value are both higher, and a buying decision affects a whole team or business rather than a single individual, buyers tend to research more and credible content is their go-to- source of information. 

Companies spend upwards of $5 billion globally to produce website content, articles, blogs, white papers, case studies, user guides, videos, podcasts, and reports. With this workshop, you can start to build a stable, exciting career in B2B writing – whether as a freelancer, agency writer, or employee – and tap into that huge opportunity.

8. How will this workshop help me?

There are many aspects to consider if you are trying to create or advance your career as a freelance or full-time B2B content writer. 

This workshop will take you through each step in that process, including finding your perfect B2B content niche, creating effective B2B content, getting your career going, and advancing and taking your ongoing career to the next level.

Have more questions? Feel free to write to us at info@himalayanwritingretreat.com or connect with us at +91 73035 16665 (Call/ WA/Signal).